Why Lead Management Matters
Good lead management helps turn opportunities into sales. It’s not just about getting lots of leads from marketplaces like Boatmart—it’s about managing them effectively to boost your boat sales and grow your business.
78% of consumers purchase from the first dealer that responds to them,
66% of consumers tell us that dealers still haven’t contacted them after 72hrs,
26% tell us that they still had not had their lead followed up after 28 days,
45% of those people are still looking to buy a boat—so don’t assume that lead is cold!
Dealers who follow up their marketplace leads quickly and make multiple attempts to reach the buyer see more sales from their leads.
How to Manage Leads Effectively
- Respond Quickly – Speed is your competitive edge!
- Don’t Give Up – It can take multiple attempts to reach a buyer!
- Use Your Tools – TraderTraxx is available for FREE with all dealer packages to help you manage your inventory, leads, and reporting. Let us do the hard work for you!
Find out more about lead response and management
Access your leads instantly and leverage our lead management tools in our robust dealer platform TraderTraxx or explore the resources below for more tips on how to use your FREE TraderTraxx access to manage your leads.
Find out more about lead response and management
For a deeper dive, check out these resources:
Blog Posts
When Boat Shoppers Go Silent – And How to Bring Them Back
Achieving Digital Sales Success in Six Steps
