Lead Enrichment offers dealers insight into potential buyers’ shopping patterns on Boatmart. These insights are sent via email or available within Tradertraxx, our industry-leading reporting and analytics platform, so you aren’t logging into another platform. For each individual lead, dealers will receive a real-time email notification with consumer shopping information including:
Time in Market
Price Range
Listings Viewed
Recent Activity
By knowing more about a potential buyer’s pre-lead activity, you can leverage this data to have more productive conversations that guide the customer more quickly down the path to purchase.
Let’s say a potential buyer…
…only searches a certain price range » The data tells you this buyer may be locked into a particular budget – so you should focus on what you offer that fits that range first before showing them options in other price ranges
…only viewed one manufacturer that you don’t carry » This buyer may seem to have their mind made up, but you can tailor the conversation to highlight how a unit you carry can equally meet their needs and may even be better
…submits a lead on a unit that’s already been sold » By reviewing the unit they submitted a lead on alongside other units they were searching – you can identify what other unit on your lot might meet their needs
…moves aimlessly between multiple manufacturers and budgets » Maybe they are early on in their search or aren’t sure exactly what unit they can get for their money – but this buyer needs your guidance. Talk to them generally about how they plan to use their unit and narrow it down from there
how to leverage Lead Enrichment in your dealership.