Make Sure Buyers See You First
Boatmart offers Ad Enhancements that enhance dealer listing exposure by elevating units to the top of the organic search result or by placing them in a carousel at the top of the page.
Even More Collaborative Opportunities
Drive Additional Make/Model Views With Ad Enhancement Campaigns
Have a specific make/model you want to move more of? With Ad Enhancement Campaigns, you have control and flexibility over the enhancement status of dealer listings featuring your make/models. With the Sponsor Management tool in TraderTraxx, you can allocate Premium and Featured Ads in real-time.
Premium Ads
Premium Placement Ads are designed to maximize the number of buyers who see your make/models by rendering dealer inventory at the top of the organic search results, and highlighting your listings across all devices with a “Premium” flag and photo rotation.
Premium Ad listings on our Boatmart sites earn 57.5x more search result impressions, 27.8x more vehicle detail page views, 14.4x more email leads, and 14.3x connections.
Source: 1 Nov ’22 – Oct ’23 Compared to standard listings
Featured Ads
Featured Ads appear in a scrolling carousel on the Homepage as well as at the top of the buyers’ Search Results page on all platforms. These prominent placements give your make/models the first impression on buyers, helping to generate leads dealers, moving more make/models.
Featured Ads drive 2X the number of email leads than standard ads.
Increase Engagement Through Dealer Networks
We collaborate with OEMs to develop customizable co-op programs aimed at supporting their dealer networks. By encouraging dealers to leverage the latest digital marketing products, our goal is to enhance their strategic capabilities. Dealers can claim co-op reimbursements on:
Our personalized co-op programs are built to ensure that your dealers are putting your units first. They help your dealers offset costs, putting their focus on generating leads, revenue, and awareness for YOUR brand.