With the capabilities of today’s technology, more buyers are researching online before making a purchase, big or small. So, if you are looking to get more eyes on your marine inventory, it’s crucial to take pictures that will grab the attention of potential buyers. You don’t need professional photographers or expensive equipment to get the job done. Here are Boatmart’s 7 keys to taking great photos for boat inventory listings.
1. Cleaning The Vessel
Preparation is everything! Giving the boat a thorough cleaning can go a long way towards making a great impression on potential buyers. Show buyers how much thought you put into making their next vessel the perfect purchase for them. From the outside to the inside, everything should be spotless so that buyers can envision themselves in it. Taking the extra time and putting in the extra effort to clean the boat before taking photographs will improve the quality of the images.
2. Camera Quality
To make sure that your photos stand out, you should be using a good quality camera. If your photos are blurry or grainy, potential customers are likely to click away to the next listing. You don’t necessarily need to spend thousands to get quality images. In fact, today’s smartphones have exceptional cameras and can be a great option for taking pictures. If you want to invest in a piece of equipment, a point and shoot camera is a great alternative.
3. Good Lighting
To get the best lighting, avoid taking photos during the middle of the day when the sun is brightest. Instead, take your listing photos in the morning or late afternoon, also known as “golden hour.” The reason photographers refer to these times as the golden hours is because the sun will provide a warmer, more natural light. When taking photos inside the unit, ensure you open all windows to let in as much natural light as possible. Try to avoid using flash if you can, as it could make the image look harsh and too bright.
4. Positioning and Location
When taking listing photos of the boat, ensure that it is the focus of the image. Strategically position how and where you dock the boat before you start taking photos. Consumers will want to get a full view of the boat’s exterior and interior, so remember to take photos at different angles.
5. Add Multiple Images
When shopping online, consumers don’t have the opportunity to do a full tour of the boat. Adding plenty of images to your listing can help give them a similar experience as an in-person visit. This is also where angles and location can be helpful. It’s best to get a few full shots of the boat’s exterior, giving the customer an overall view of the unit. The best exterior shot should be the main listing picture to ensure you capture the customer’s attention. Additionally, upload close-up shots of the details, especially the interior. This will give them the opportunity to get a detailed view of the unit before they visit your dealership in person.
6. Honesty and Transparency
Being honest and genuine with your customers will help establish trust and give them the opportunity to address any concerns ahead of their purchase. It’s important that you don’t hide any damage or other imperfections when taking pictures of the unit you are trying to sell. If it has any dings, scratches, or tears, your customers should be made aware. It’s also best practice to avoid using any stock photos when advertising the unit. Customers will be looking for authentic images to give them the most accurate view of their potential investment.
7. Highlighting Special Features
When uploading your listing photos, make sure you show off any unique features it might have, including extra storage or new technology. In addition to your images, also list these features in the unit description. Doing this will help you target the customers who are searching for boats with specific amenities, further maximizing your chances of generating leads.
Taking pictures for listings can be an easy task with proper planning, creativity, and the right tools. Ensure you plan ahead and put these seven tips into practice. Check out live inventory listings available now on Boatmart.com for inspo!
