How to Use
Signing into TraderTraxx is done at www.TraderInteractive.com/TraderTraxx/login. This is a new sign-on URL, but your sign-on username and password is exactly the same as it was before. If you use the same credentials for multiple Trader Interactive marketplaces, you’ll be prompted to select which marketplace to access after signing on. We’ve also provided a “Help” link on the sign-on page in the event you need assistance.
Once you’re logged into TraderTraxx, tabs at the top of the screen allow you to select the page you wish to see, including Reports, Inventory, Leads, and Website data. Clicking on any of the tabs will provide a drop-down menu where you can select further viewing and functionality options.
Reports: In the TraderTraxx Reports tab, we provide data on inventory and advertising performance, including impressions, pageviews, connections, and inventory health. You can also view local and national market insights, including top units, top model years, and inventory volume in the market. As relevant to your dealership, you can toggle:
- between Cycle Trader and other Trader Interactive marketplaces
- between Cycle Trader and your Trader Interactive-powered website, or
- between multiple dealership locations.
Inventory: In the TraderTraxx Inventory tab, you can add, edit, and publish/unpublish inventory on Commercial Truck Trader. This is also where you can add 2D and 3D photos, videos, categories, descriptions, and upfit details — or activate Featured and Premium Ads. If you list inventory on other Trader Interactive marketplaces, or if you have multiple dealership locations, all of your inventory will be consolidated and accessible in the Inventory tab.
Leads: In the TraderTraxx Leads tab, you have access to the Lead Manager dashboard. This tool provides you with detailed information about your leads and connections, including emails, calls, chats, texts, and make-an-offer leads. Lead Manager also provides multi-location lead routing, allows you to set up an auto lead-responder, and gives you the ability to assign leads to specific departments or users. When relevant, you can filter leads by Trader Interactive marketplace, by dealership location, and/or by your Trader Interactive-powered website.
The Leads tab additionally includes Lead Enrichment data, which provides you with potential buyers’ inventory search patterns, including their time in market, high and low price ranges, total listings viewed, and latest units viewed. These insights can help you personalize individual sales conversations and strategically plan your overall advertising.
Website: In the TraderTraxx Website tab, you can view data for your Trader Interactive-powered dealership website and access the Advanced Content Editor (ACE), which makes editing your website easy with its simple drag-and-drop functionality.
At the top-right of the TraderTraxx homepage, you can also access your Dealer Profile and User Settings.
Dealer Profile: The TraderTraxx Dealer Profile is where you can manage your public profile, including your logo, video, contact information, dealership “About” information, and your editable Dealer Showroom where consumers can browse all of your listed inventory. Additionally, you can now turn on/off various Calls-to-Action to be seen by consumers viewing your profile. The Dealer Profile is also where you can determine lead notification recipients. If you have multiple dealership locations, you can easily toggle between locations.
- What this data means
- How to use these insights
- Common mistakes to avoid
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