Our Audience
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Cycle Trader caters to powersports enthusiasts of all levels
— from those who have never ridden, to those who spend more time on a bike, ATV, snowmobile, or PWC than on their feet. We see consumers in all stages of the purchase funnel and offer a variety of products and solutions for you to reach them exactly where they are.
THINK MOST OF OUR VISITORS ARE MALE?
You’re not wrong. 82% of our visitors are male and 18% are female, but women riders are a growing segment and we expect to see this breakdown change.
Are Male 82%
0%
Are Female 18%
0%
Make more than $75,000
65%
0%
DID YOU KNOW?
Are Returning Riders 24%
0%
Are First Time Riders 23%
0%