Modern dealers strive to balance seasonality with leads. Still, even the most savvy of strategists can struggle to stay competitive year-round. So, what’s the missing piece? For smart dealers like Hannay’s Marine, it’s Boatmart.
Buyers from Minneapolis, MN, and beyond have trusted Hannay’s Marine since 1945, and it’s clear why they do. They focuse on excellence, earning the National Marine Manufacturers Association Customer Satisfaction Index Awards (Winner in Dealer Excellence) for 2022-2023. They also offer a wide variety of boats, parts, and accessories for their Twin Cities audience.
With their successes, Hannah’s Marine has also experienced a few challenges. From cost per lead to seasonality, their hurdles regularly affect dealers across the country. Unlike some of their competitors, though, Hannay’s Marine knew exactly what to do to bolster their strategy.
“When it comes to value, Boatmart truly stands out. Compared to other websites, it offers excellent exposure at a competitive cost, making it one of the most effective tools in our marketing mix.” -Tim of Hannay’s Marine
Hannay’s Marine joined top dealers across the country, partnering with Boatmart. Our trusted marketplace provides industry-specific data to boat dealers and OEMs throughout the country. We give them the resources to stay afloat in the busy season and the quiet months alike.
Fighting Choppy Seas? Boatmart Leads Dealers to Calmer Waters
Hannay’s Marine has experienced common problems that other dealers face regularly. They worked with Boatmart to create solutions for struggles like:
- Finding leads for a seasonal business
- Obtaining leads in a cost-effective manner
- Wanting an easy-to-use interface
- Lacking strong support
- Struggling to find overall value from marine marketplaces
“Boatmart has been an outstanding platform for us at Hannay’s Marine.” -Tim
How exactly does Boatmart answer all of those needs? Simple: we combine valuable data with actionable leads. Then, we give our dealers and OEMs the resources necessary to capture their newfound demand. After all, we’re with our dealers every step of the way.
Value over Views: Boatmart Leads Really Convert
At Boatmart, finding the right leads is only the first step. Our lead management system and products give dealers the tools they need to turn their new contacts into customers.
“Boatmart consistently delivers quality leads we don’t see from other sources, helping us connect with customers we might not have reached otherwise.” -Thomas of Hannay’s Marine
Lead Value: Backed by Boatmart, Loved by Dealers
It happens. Some marketplaces promise you leads, and only seem to send you bills. Boatmart, on the other hand, stands behind our services. Our pay-per-lead model means that dealers pay for leads that we actually bring them.
Open up Our Top Dealers’ New Toolbox
Boatmart offers several options to strengthen your lead strategy. They include:
- Retargeting: Buyers browse. They leave. They come back, and sometimes, they leave again. Instead of letting competitors win their business, try retargeting from Boatmart. It recaptures informed buyers already interested in your exact inventory.
- Lead Enrichment: Meet buyers where they’re at with TraderTraxx lead enrichment. Our data tells the story of what buyers are thinking, pre-lead. From listings viewed, to searched price ranges, Boatmart users have a detailed story of recent buyer activity. Plus, for more convenience, you can opt to receive insights through emails or directly from TraderTraxx.
- Lead Manager: Wondering what your buyers are doing? Our TraderTraxx Lead Manager gives dealers and OEMs direct access to lead communications through email, calls, texts, and more. Dealers especially appreciate their ability to respond to make-an-offer leads through this system.
- AI Lead Response: Buyer interest doesn’t stop when your dealership closes. Boatmart’s AI Lead Response instantly engages every email lead, day or night, helping your dealership stay within the critical response window. By automatically capturing consumer details and streamlining follow-up, your team can respond to more leads, improve customer experience, and spend more time focused on closing sales.
Better ROI, Better Lead Quality: The Boatmart Advantage
“Because of the contact information that Boatmart collects, its leads are more qualified and more valuable than competing platforms.” -Thomas
How Does Boatmart Offer a Better ROI?
Usable Insights and Reporting
Knowing the numbers allows boat dealers and OEMs to skip the guesswork and find a winning strategy from the start. Boatmart gives dealers targeted insights into their distinct markets and the national market as a whole. Our data also covers areas like popular makes, models, and years. As a result, our well-informed dealers can outperform dealers without the Boatmart advantage.
Cost Per Lead
Stop wasting money, and start spending smart. Boatmart features a pay per lead model, so that dealers can get the best ROI.
Quality of Service
With Boatmart, you’re not just buying a marketplace product; you’re also finding a dedicated team to support you every step of the way.
“Support has always been excellent, with fast responses and a willingness to execute on new feature requests that is unmatched in the marine industry.” -Thomas
Quality of Product
Your time is precious. We won’t make you waste it. TraderTraxx is designed with busy dealers and OEMs in mind, allowing them to add and adjust listings from the web or from our convenient mobile app.
“We’re especially impressed with how easy it is to use. The interface is intuitive, efficient, and makes managing our listings simple.” -Tim
TraderTraxx…For Free
Boatmart wants all of our dealers and OEMs to succeed. That’s why we include TraderTraxx in all packages for free, delivering extra value for no additional cost.
How Does Boatmart Make Seasonal Traffic Work for Our Dealers?
Boat purchasing patterns have strong seasonal trends. Dealers aim to act fast while demand is high, and shift their strategy when demand drops. Boatmart shows them the data they need to adjust their seasonal strategies.
Concerned about overspending during the slow season? Let Thomas of Hannay’s Marine put you at ease:
“With Boatmart’s pay-per-lead billing system, we are only charged when Boatmart is delivering customers to us (essential in a seasonal industry).”
Winter. Spring. Summer. Fall. Your customers are out there. With the right strategy, you can win their business. Find the seasonal balance you need with Boatmart.
Dealers Who Use Boatmart Win Customers. You Can Too.
Hannay’s Marine has many potential customers throughout the City of Lakes. They just needed to know the best ways to reel them in. Boatmart showed them how to capture their audience, and at a more cost-effective price per lead to boot.
“Boatmart has been an outstanding platform for us at Hannay’s Marine…I highly recommend giving [them] a try. The results will speak for themselves!” -Thomas
Ready to upgrade your strategy with resources recommended by real boat dealers? Email Marketing@Boatmart.com to request a demo or a sample report.
