Boatline Dealer’s Blog

Lead Enrichment 101: Learn The Basics

More than ever, consumers have turned to the Internet to learn about, browse for, and complete transactions. For marine units, this trend feels different than the shopping process of years past. Instead of dealers like you talking with consumers face-to-face while they contemplate their purchase, now, a huge portion of that process has moved online.

As a dealer, accurate inventory listings on our marketplace and up-to-date contact information, helps you provide valuable information and participate in the pre-purchase process.

But what happens when an interested buyer picks up the phone to inquire about one of your units they saw online? How do you have a conversation with the lead naturally, helpfully, and in a way that shows you understand their personal goals and needs?

Lead Enrichment!

One of the most powerful features in TraderTraxx, Lead Enrichment closes that information gap between a shopper’s independent online research and the moment you connect with them one-on-one. It’s the literal lightbulb moment you need to convert that inquiry into a sale. 

Here’s how it works: 

  • A consumer sees a listing in your inventory they like and submit an inquiry to learn more.
  • The TraderTraxx system sends you an email, in real-time, that provides you with important details such as:
    • The customer’s name and contact information
    • Their shopping insights and recent activity
    • Details of the vehicle
    • Any comments from the customer

On top of standard information, lead enrichment dives deeper to provide insights into your consumer. These insights help you strategically tailor your conversation to help you with converting that customer. Such insights include: 

    • How long has this lead been shopping for a unit?
    • What is the lead’s desired price range?
    • How many listings has the lead reviewed?
    • When was the lead most recently browsing, and which listings did they view?

Lead Enrichment gives you insight into what happened BEFORE a lead reached out to you. As a dealer, you benefit by:

  • Increasing personalization and better framing the conversations you have with leads. For example, you can quickly identify other listings in your inventory within a lead’s price range and desired features, delighting them with unexpected choices.
  • Having the option to integrate the tool on your website. Lead Enrichment doesn’t just capture the behavior on the Boatline marketplace. Thanks to a simple script on your site, lead insight gets captured when a lead jumps from Boatline to your website.
  • Closing deals faster because you focused your efforts to match your leads’ goals. Not only does Lead Enrichment save you time, but customers feel more confident with their purchase thanks to your concentrated sales approach.

Helpfully, TraderTraxx reports include all the same information you receive as an email alert. Empowering your team to provide consistent service and have an easy-to-find historical record of your leads’ behaviors and preferences.

Ultimately, Lead Enrichment empowers you to better serve your customer and reach your sales goals!

Leave a comment